Mobile App Manager (m/f/d)

We all enjoy meeting people who are full of new ideas and always looking to improve themselves. And that's also true at Barclays – because we're not your typical bank. Just like you, we're full of energy and love forging new paths.

You can have a real impact at Barclays and help shape the company's future. Not only do you have the opportunity to develop your own skills, but you can also help your team progress and drive the company forward. Set your career free: we offer flexible working arrangements, the opportunity to change position and even assume leadership roles — no avenue is off limits. So, are you ready to take the next step? Start your new and exciting journey at Barclays. 

Your Part

To identify new opportunities and areas for improvements within our digital channels, we need a passionate person with analytical skills and experience in mobile app and web solutions. The person must be keen to find on their own the right information in our existing data sources as well as via market research. In addition the role also requires to create regular reports of our KPIs and provide data support to colleagues for their projects.

• ASO – App store optimization: Continuous optimization of the app store description, keywords, and other metadata in alignment with other stakeholders (e.g. Brand, CIO)

• Analysis of app store comments to identify customer needs or potential issues that must be handed over to the relevant stakeholders

• Execution of regular app reporting (rating, comments, top features, crash-reports and other KPIs) including commentary and recommendations

• Application performance management (APM): Monitor and manage the performance and availability of our app and online banking to provide insights and identify potential issues

• Generate insights on who our app users are (device types, screen resolutions, operating systems etc.)

• Analysis of user journeys to identify optimization demand and discuss the potential impact with the relevant product owner

• Create competitor research and build KPIs for transparent comparison with the goal to recommend improvements for our solution

• Close collaboration with the user research, market insights and other analytics teams to provide a holistic view of the performance and stability of our mobile app

• Administration of app stores accounts including management of user accounts or general settings

• Support development and release management with administrative tasks which are necessary for new app updates (e.g. setup of new version, management of beta test via app store, phased rollout of new app versions)

What we're looking for

• Minimum of 2 years of experience with management and characteristics of web based, hybrid and native mobile Apps

• Experience with the following tools: Google Play Console, Apple App Store Connect, Adobe Analytics, AppBot, Tableau, MS Excel, MS PowerPoint, MS Teams, Jira, Confluence

• Experience in financial industry or other regulated industries with complex governance models (e.g. insurance, health care)

• Business Fluent in German as well as English to be able to analyze user comments in detail and to be able to write proper App Store descriptions or release notes

• Strong stakeholder management skills to align goals, discuss tasks and claim for support

• Strong presentation skills to prepare and execute the presentation of work results in front of senior management and/or large audience

• Open minded and willing to learn and take over other tasks if required to support your colleagues in the digital team

• Hands on mentality and willingness to optimize your work environment, processes, and tools

What you can expect at Barclays 

• A competitive base salary

• Homeoffice (60%remote/40%on site)

• A flexible budget to use at your discretion (payments to employee savings schemes and other solutions)

• Significant employer contributions into a company pension scheme

• Company sports and fitness activities at special rates

• Bonuses on special occasions

• Up to 8 free tickets per season for the Barclays Arena

• 30 days leave (for a 5-day week)

• 2 work days available for community involvement, charity work or social outreach

Apply now

We're looking for colleagues who are bursting with new ideas and are also full of energy to put them into practice. If you're interested in joining our dynamic team and helping Barclays develop, we would love to meet you. Please send your application with all required documentation (CV, certificates & references).

What Barclays is all about 

People are at the heart of everything we do at Barclays — both our customers and our employees. Giving people the opportunity to realise their full potential is incredibly important to us. Each and every one of our employees helps shape and enrich our unique corporate culture. A creative and diverse team is precisely what makes our mission possible, which is to reinvent payments and finance and give people the freedom to live how they want. More than 1.5 million customers are already benefiting from our renowned credit cards, installment loans and even our brand-new financing offer in partnership with Amazon. It's no surprise then that we're one of Germany's leading online banks with more than 700 colleagues in Hamburg.